Something which goes up will come down. Works for most except something like smoke. Well it seems this is true for Social Media, or the digital media, some would like to call it. After a massive adulation of social media as messiah of democracy, it is time for some mud slinging towards it. There are accusation , may not be unfounded, that social media is being used to manipulate democratic process in the western world. It seems Russian bots, humans or machine who can generate millions of messages of a certain type, were being used to create very targeted social media messages in the US elections. Well the US President denies it, but the intelligence corroborates it. President says, 'Fake news', which has been galore. Mr May has weighed in to shoot barbs at the Russian president for interfering in the Brexit poles. The intelligence agencies of the western worlds credibility is at crossroad. Well, I am reminded of the childhood story, the shepherd shouting Wolf Wolf to fool t...